Marketing – important questions for Boards 2027
CBSE Class 12 Business Studies
From the customer’s point of view, what is a product?
Answer
From the customer’s point of view, a product is a bundle of utilities purchased because it can satisfy a certain need.
The focus of marketing management is on achieving desired exchange outcomes with: (A) all suppliers (B) target markets (C) government departments only (D) competitors
Answer
(B) target markets — marketing management focuses on achieving desired exchange outcomes with target markets.
What does a marketing philosophy determine for an organisation seeking to achieve its objectives?
Answer
A marketing philosophy determines the emphasis or weightage given to different factors while achieving organisational objectives. It guides whether an organisation focuses on product features, selling techniques, customer needs or social concerns in its marketing efforts.
What is marketing management? Name the management activities through which the marketing function is carried out.
Answer
Marketing management means management of the marketing function. It involves planning, organising, directing and control of activities that facilitate exchange of goods and services between producers and consumers or users. These activities aim to achieve desired exchange outcomes with target markets.
Explain how the marketing concept helps an organisation achieve profit in the long run.
Answer
1. The marketing concept identifies the needs of present and prospective buyers and seeks to satisfy them effectively. Decisions about products, features, prices and availability are made from the customers’ point of view. 2. By making customer satisfaction the focal point of decision-making, an organisation builds enduring demand and can achieve its objective of maximising profit in the long run.
Distinguish between the production, product and selling concepts, explaining the main assumption behind each.
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Classify products into industrial and consumer products. Explain how consumer products are classified by shopping effort and durability, and define services.
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Explain how marketing management chooses a target market and works to get, keep and grow its customers. Include how firms create demand, satisfy existing customers and attract additional customers.
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For each description, select the correct level: (A) secondary packaging or (B) transportation packaging. Each selection is worth 1 mark. 1. An additional protective layer discarded when the product is ready for use. 2. A shaving-cream carton retained only until the consumer starts using the product. 3. Packaging that protects the product in addition to its primary container. 4. Further packaging components used to store goods. 5. Further packaging components used to identify goods during distribution. 6. Corrugated boxes used to send units from a manufacturer to retailers. 7. Packaging components necessary for transporting goods.
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Explain how advertising and public relations can reach and influence consumers. In your answer, discuss advertising’s reach among ultimate consumers and its role in building interest, as well as how media stories before launch can build awareness and how news coverage can enhance credibility.
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196 more probable questions in this chapter, every one with a full answer.
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